How to get better results from social media marketing

04/18/2014 | Eloqua

Eloqua manager Lauren Harper offers five tips for gauging and improving your performance on social media. They include syncing your efforts with other marketing efforts as well as larger company goals, establishing the measurement tools relevant for your business, using marketing-automation tools for tracking, and channeling that work into a nurture campaign. "Social media is really about building relationships, and it's important ... among all the tools and processes you put in place, to always have a human touch," adds Harper.

View Full Article in:

Eloqua

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA