Advertainment steps into the spotlight

04/19/2004 | TVWeek.com

As DVRs and VOD become more popular, advertisers are experimenting with long-form "advertainments" -- advertisements that blur the lines between ads and entertainment. Cox has emerged as a leader in this space with its FreeZone system, which offers ad-supported free entertainment and on-demand advertainments to subscribers in the San Diego area.

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