Advertainment steps into the spotlight

04/19/2004 |

As DVRs and VOD become more popular, advertisers are experimenting with long-form "advertainments" -- advertisements that blur the lines between ads and entertainment. Cox has emerged as a leader in this space with its FreeZone system, which offers ad-supported free entertainment and on-demand advertainments to subscribers in the San Diego area.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY