Global agencies poised to set up shop in China

04/19/2005 | Bloomberg Businessweek

In 1979, the Chinese government removed the long-standing ban on advertising. In the intervening years, China's advertising industry has grown by leaps and bounds, and is expected to be the world's third-largest advertising market by 2006 when, under WTO rules, foreign advertising firms will be able to operate in China without partnering with local shops. But will U.S.-based creative agencies be able to bridge the cultural gap between East and West?

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