The rap on product placement

04/19/2005 | Detroit News, The

In a more innocent time, hip-hop artists like Run-DMC rapped about their adidas sneakers out of love, not because they expected a paycheck. Now, artists like Busta Rhymes, Nelly, Outkast and Jay-Z rap about brand name products, only to receive endorsement deals when their songs hit the charts.

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Detroit News, The

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