Nike tries to tackle Adidas on soccer field

04/19/2006 | Slate

Nike is using the occasion of the World Cup to challenge Adidas in the one category in which the swoosh does not currently dominate: soccer. Nike's "Joga Bonito" campaign ("play beautiful," in Portuguese) trumpets the finesse displayed by the world champion Brazilian team, which wears Nike, as opposed to the rougher game favored by the Adidas-wearing Germans.

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