Column: The definitive e-mail template

04/19/2007 |

Poor responses on e-mailing marketing campaigns may not have to do with prospects, but rather with e-mails. Templates can help design an e-mail with just the right amount of information that will interest a possible client, but requires them to call for more details. Be sure to follow up with respondents to see why they called in order to make future campaigns more effective.

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