Sprint, Suave pair for "Motherhood" series on MSN

04/19/2007 | Mediaweek

Actress Leah Remini ("King of Queens") is the star of "In the Motherhood," a new Web series on MSN developed by MindShare Entertainment with clients Sprint and Suave. The comedic series will be accompanied by a microsite, inthemotherhood.com, where real-life moms can offer stories for possible inclusion in show storylines, with community areas built out by Sprint and Suave that include games, blogging, chat and a viral marketing effort.

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