Older customers are looking good to marketers

04/19/2009 | NYTimes.com

Customers age 50 and older are becoming increasingly attractive to marketers. One reason is that older people who might have paid off their mortgages are less damaged by the recession, and another is that baby boomers, who have long set Madison Avenue's agenda, are aging.

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Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA