Bounty campaign creates school-cleaning day

04/19/2010 | Brandweek

Procter & Gamble brand Bounty is launching "Make a Clean Difference," which is organizing a day of cleaning with about 1,000 volunteers in 30 schools across 10 cities. The effort is supported by celebrities including Mary J. Blige and Russell Simmons, and is getting help from HandsOn Network and the Rush Philanthropic Arts Foundation.

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