Burt's Bees campaign focuses on eco-friendliness

04/19/2010 | MediaPost Communications

A campaign for Burt's Bees is centered on a microsite, FindYourBurt.com, that uses an augmented-reality experience to add the cap and beard of co-founder Burt Shavitz to photos of users. "Burtified" participants are encouraged to "find their Burt" through eco-friendly practices.

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