Wesley Valverde's medical studies were washed out by Hurricane Katrina, so he went to work for his parents' hardware company while awaiting admission to a new school. It didn't take many sales calls to realize that "80% of the time, I'd hear dead air or static radio" while on hold. That experience inspired Valverde to launch HoldCube, which provides 4,000 companies with customized messages to play while callers are on hold. The company has grown from $120,000 to $3.2 million in revenue, and Valverde now is looking to franchise.
Published in Brief: