How avatars can help your small business connect

04/19/2010 | Wall Street Journal, The

Virtual worlds such as "Second Life" aren't just the purview of gamers and teenagers. Small-business owners -- or their avatars -- can attend trade shows or virtual conferences and use the online communities to network, writes Dyan Machan. She cautions that there is a learning curve to using the systems -- including finding the right clothes and hairstyle.

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Wall Street Journal, The

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