The Hut to expand through stand-alone websites

04/19/2010 | Retail Week (U.K.) (subscription required)

The Hut Group, which runs Zavvi as well as white-label services for major retailers, has launched Mybag.co.uk, a site dedicated to handbags and accessories. "We are trying to differentiate the offer by giving it [bags and accessories] its own site to make it more aspirational," said Richard Chapple, commercial director of The Hut. The company plans to roll out more stand-alone sites as part of its expansion plans.

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