Kraft CEO says Cadbury deal provides "terrific opportunity"

04/19/2010 | Wall Street Journal, The

Irene Rosenfeld, chief executive officer of Kraft Foods, said the company's purchase of Cadbury provides valuable infrastructure in markets including India and Mexico. "We could have launched Tang ourselves in India years ago," she said, adding, "The decision to piggyback Tang on a chocolate infrastructure that already exists is much easier to make."

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