Millward Brown to test ad effectiveness at neurological level

04/19/2010 | Adweek

Millward Brown has begun work with EmSense, a neuroscience company, to test responses to ads. Millward, which is part of WPP's Kantar, will ad the service to its other custom ad testing offerings.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA