Schick launches splashy Hydro ads

04/19/2010 | New York Times (tiered subscription model), The

Ads for Schick's new Hydro razors, available in three-blade and five-blade versions, show men getting unexpected splashes of water from boxing gloves and soccer balls. The idea is to show that the razors, which contain a "reservoir" of aloe-based gel, provide soothing moisture and a smooth, comfortable shave.

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New York Times (tiered subscription model), The

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