Why staying safe is the best strategy

04/19/2010 | Atlantic Monthly, The

The Upper Big Branch mining disaster in West Virginia and Toyota's recall crisis show that it's in companies' own interests to go above and beyond statutory requirements to keep their workers and their customers safe, writes Ben W. Heineman Jr. in this opinion article. Leaders need to push their workers to do not just what's required, but what's right, Heineman argues. "[S]uch voluntary action avoids catastrophic impact on the company and has benefits for a corporation inside the company, in the marketplace, and in global society," he writes.

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Atlantic Monthly, The