"Idol" product placements doubled in March

04/19/2011 | Advertising Age (tiered subscription model)

"American Idol" again easily led the field of network shows with product placements in March at a count of 208, among them Coca-Cola, AT&T and Ford. That was more than double the 102 placements in February, with the month-to-month gain partly attributed to more showings in March.

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