LocalResponse monitors social Web, lets retailers reach out

04/19/2011 | New York Times (tiered subscription model), The

LocalResponse, a new service for businesses to track, reach out to and reward loyal customers online, taps into social and check-in networks to gather its data. "It's not enough just to show you who is there or using your product anymore," says company co-founder Nihal Mehta. "The next step is sending messages back and driving actual customers into the door."

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New York Times (tiered subscription model), The

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