Stories sell brands on social media, expert says

04/19/2011 | MediaPost Communications

Stories give customers a sense of what a brand stands for, foster emotional connections and are crucial to successful marketing on social media, marketing expert Len Stein writes. Content strategy and senior management support boost the chances of a successful storytelling strategy. Stories should follow basic journalism principles, explaining meaning, importance, human interest, supporting data, timeliness and purpose, Stein advises.

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