B2B marketers say they struggle for resources to improve tracking

04/19/2012 | MarketingProfs

Although 80% of business-to-business marketers say they plan to spend more time improving their measurement efforts, they cite a lack of time and resources as their biggest roadblock, according to a Pardot survey. Three-quarters of marketers say they have standards for qualifying leads, and most do so based on a combination of a prospect's actions and demographics, but 37% say they are not tracking the revenue generated by campaigns.

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