Deloitte's video podcasts seek to entangle customers

04/19/2012 | Fast Company online/FC Expert Blog

Business-to-business marketers need to focus their efforts on meeting customer needs regardless of the platform, according to this post. Deloitte is embracing this principle with an "entanglement" model that focuses on multichannel marketing with short, successful video podcasts replacing white papers for thought leadership. "[W]e need to be relevant and discoverable across all channels," said Deloitte's Jennifer Chico.

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