Forecast: Mobile search explodes; dollars stay on the desktop

04/19/2012 | Street Fight

Local mobile searches are on track to surpass local searches via desktop computers by 2016, but the bulk of ad dollars are expected to remain with desktop, according to projections by BIA/Kelsey. The study notes that "advertisers aren’t yet keeping pace with the growth of mobile local ad inventory, but we expect that to evolve.”

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