How to get customers to read your e-mails

04/19/2012 | CBS MoneyWatch

Recipients will delete uninteresting marketing messages in the blink of an eye, so it's important to grab their attention from the start, Tom Searcy writes. Your marketing e-mails should include a call to action and should be personalized, he advises. "Craft messages based on information known about individual recipients and segments of recipients," he adds.

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