Meteorologists and social scientists are working together to try to make severe storm warnings more effective. "[Meteorology's] main practice is to provide scientific information to people who aren't necessarily scientists," said Kenny Blumenfeld, a geographer and the director of projects at ORC International. "We need to do a little work understanding the people we're trying to give the information to." A number of factors, including poverty and language differences, can affect how people react to such warnings, he said.
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