Priceline caters to last-minute travelers with new mobile app

04/19/2012 | CNBC

Priceline.com is seeking to increase its mobile offerings for last-minute flight bookings and last week launched a new "Booking.com Tonight" mobile application for smartphones that offers convenience for passengers looking for last-minute hotel deals. The strategy aims to take stress out of spur-of-the-moment travel and promises up to 50% off hotels anywhere in the world, this feature says.

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