Spending on mobile advertising is expected to increase by almost $5 billion through 2017, with local social ad spend gradually accounting for a growing share of the total, according to a forecast from BIA/Kelsey. The report predicts a compound annual growth rate of 26.4% between 2012 and 2017 for local social, taking this category to a third of all mobile ad spend.
Local social ads are seen taking a larger share of all mobile spend
SmartBrief Job Listings for Media
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.
|Account Executive - Major Accounts||
|Multiple Locations, SL_Multiple Locations|
|Senior Manager, Events||
Interactive Advertising Bureau (IAB)
|New York, NY|
|Director B2B Sales||
|St. Thomas, VI|