Study online reviews to improve your business

04/19/2013 | Inc. online (free registration)

Social media is a great resource for companies, but online customer reviews might provide even more valuable insight into what people think about your brand, Michael Fertik writes. "I'm willing to bet companies will find that online reviews offer them a more concentrated customer conversation, one that's easy to listen to and that opens a window into the invisible consumer -- the one that got away (and went online to tell about it)," he writes.

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