Why campaign codes are essential to effective social sharing

04/19/2013 | Social Media Today

Social-sharing buttons are a great traffic source, but it's important to use campaign codes to determine the specific amount of traffic attributable to each button you use, Alex Smith writes. "This can be of huge benefit to both in-house marketers and external practitioners providing social media services within an agency -- it essentially provides a rationale for integrating such buttons in the first place," Smith writes.

View Full Article in:

Social Media Today

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY