Why campaign codes are essential to effective social sharing

04/19/2013 | Social Media Today

Social-sharing buttons are a great traffic source, but it's important to use campaign codes to determine the specific amount of traffic attributable to each button you use, Alex Smith writes. "This can be of huge benefit to both in-house marketers and external practitioners providing social media services within an agency -- it essentially provides a rationale for integrating such buttons in the first place," Smith writes.

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