Hershey unwraps new identity

04/20/2005 | PennLive

Shareholders overwhelmingly approved a name change for the manufacturer of the iconic Hershey chocolate bar. Moving to The Hershey Co. from Hershey Foods Corp. signals a focus on established brands and future brand extensions, which will include peanut butter-filled Hershey's Kisses, Smartzone nutrition bars and other new variations this year. The company had shed coffee, pasta and frozen foods products in recent years.

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