McDonald's, Knorr push envelope with "F"-word spots

04/20/2006 | New York Post

Apparently, great minds find "F"-words funny. Both Arnold Worldwide, Boston, and DDB, Toronto, recently aired TV spots for clients McDonald's and Unilever's Knorr brand that used bleeped versions of the "F"-word as the punchline; in both cases, the bleeped out words turned out to be different "F"-words -- not the obscenity.

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