AT&T uses sole sponsorship for three-screen play

04/20/2007 | Wireless Review (Chicago)

AT&T hooked up with Chase Card Services to deliver Tim McGraw's "Swampstock" music festival across three screens at the same time. It's the first content advertising deal for AT&T Entertainment Services. The deal includes various video footage across AT&T's Web site and video services, including U-verse and Homezone, as well as related wallpaper and ringtones for AT&T wireless customers.

View Full Article in:

Wireless Review (Chicago)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
Solutions Engineer
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY