AT&T uses sole sponsorship for three-screen play

04/20/2007 | Wireless Review (Chicago)

AT&T hooked up with Chase Card Services to deliver Tim McGraw's "Swampstock" music festival across three screens at the same time. It's the first content advertising deal for AT&T Entertainment Services. The deal includes various video footage across AT&T's Web site and video services, including U-verse and Homezone, as well as related wallpaper and ringtones for AT&T wireless customers.

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