1 man's Twitter overdose

04/20/2009 | BNET

After losing a bet, Andrew McAfee, a professor at Harvard Business School, had to write 100 Twitter posts in a single day. The exercise taught him a few things about marketing with social media: Write tweets with broad appeal, include lots of lists and cross-promote on multiple social sites. McAfee also learned some things about online criticism, but even that had an upside.

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