CMOs report mixed success with digital marketing

04/20/2009 | Brandweek

Although digital is the best use of scarce ad dollars in the downturn, the segment needs better tools to demonstrate ROI, Heidrick & Struggles found in a survey of 111 chief marketing officers. The survey found marketers are confident in their ability to execute online surveys and contests but less sure about more cutting-edge formats such as mobile. In addition, 55% of those surveyed reported disagreeing with the statement, "We trust our ad agency partner to provide us with the digital marketing expertise that we need."

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA