How Twitter accelerates the damage-control cycle

04/20/2009 | Los Angeles Times (tiered subscription model)

Amazon, Domino's and CNN recently faced potential reputation crises either brought on or exacerbated by the speed and reach of Twitter users. CNN responded to a challenge to reach 1 million Twitter followers by hiring the user who had established himself as an independent provider of CNN updates via Twitter. Domino's was able to tamp down online reaction to a damaging YouTube video with Twitter outreach.

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