Kodak targets women in printer push

04/20/2009 | Adweek

A multiplatform campaign for Kodak's new line of printers and ink includes a major product placement effort on NBC Universal's Bravo, iVillage, Oxygen and Nickelodeon. The effort on the Women@NBCU.com sites, along with print and TV elements, directs users to PrintandProsper.com for comparison shopping for ink prices for rivals including HP, Epson and Lexmark.

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