Kodak targets women in printer push

04/20/2009 | Adweek

A multiplatform campaign for Kodak's new line of printers and ink includes a major product placement effort on NBC Universal's Bravo, iVillage, Oxygen and Nickelodeon. The effort on the Women@NBCU.com sites, along with print and TV elements, directs users to PrintandProsper.com for comparison shopping for ink prices for rivals including HP, Epson and Lexmark.

View Full Article in:

Adweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY