ServiceMaster "family franchise" celebrates 25 years

A ServiceMaster franchise in Visalia, Calif., purchased by Larry Benevento 25 years ago now has 25 employees and is owned by his son Tony Benevento, who also purchased a location in Bakersfield, Calif., with his brother-in-law. "Not only is this a family business with my dad and brother and me, but we look at our staff as family," Tony Benevento said.

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Visalia Times-Delta (Calif.) (tiered subscription model)

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