Stars aligning to promote LG phones

04/20/2009 | Brandweek

Singer Justin Timberlake, "Project Runway" star Heidi Klum and "Heroes" cast member Hayden Panettiere will be lending their star power to Young & Rubicam's new U.S. effort to promote LG's phones. One multiplatform campaign for the LG Xenon will emphasize social networking and feature the 19-year-old Panettiere and be integrated into Timberlake's MTV show "The Phone." The other for the Rumor2 model will use Klum, who created custom backplates, and get a plug in the upcoming film "Transformers: Revenge of the Fallen."

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