Sherry Laskin, owner of the Vacation Shoppe, offers suggestions on ways to tap into the potential of Twitter. Laskin stresses that agents should use social media for shameless self-promotion. "People do want to know about last-minute cruise deals, hotel discounts and airfare sales, but not 24/7," Laskin said. "When I stumble upon a ridiculously great value, I'll post it and then check periodically to see if anyone has thought enough of my deal to retweet or repost it to others or to e-mail me for more information. In the meantime, I'm uploading photos and commenting on others' blogs, fan pages and tweets."
Published in Brief: