Home-based brands strengthen franchising


Home-based brands are enabling franchises to expand despite tight credit markets, and working from home remains a strong incentive for prospective franchisees. Technology is also a factor in this trend. "As technology continues to offer more and more communications abilities, such as Web conferencing and seamless communication systems, home-based franchising will continue to be a viable option for many companies looking for qualified buyers and for buyers who wish to have the flexibility of working at a home base," said IFA Vice President Alisa Harrison.

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