Kraft preps $20 million Lunchables campaign

04/20/2011 | Advertising Age (tiered subscription model)

Kraft's all-in-one Lunchables brand, which are targeted to school-age children, is getting a makeover with an eye to healthier options that includes a partnership with Dole for fruit and juices. The brand is also getting a new $20 million-plus ad campaign with creative from Dentsu agency McGarryBowen.

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