Lexus promotes new hybrid with CNN Android sponsorship

04/20/2011 | Mobile Marketer

Lexus is going the tech-savvy route in promoting its CT Hybrid model, signing up as sole sponsor for CNN's new Android application. "The CNN app allows Lexus to introduce our new hybrid vehicle to customers as they're using the latest technology to access information, so we felt it was a beneficial sponsorship," said Nancy Hubbell, Lexus' prestige communication manager.

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