Study finds a gap between green intentions and actions

04/20/2011 | MediaPost Communications

A study from OgilvyEarth shows a gap between green intentions and actions, with 82% of consumers saying they have "good green intentions" but only 16% saying they are dedicated to improving the environment. "Many of the environmental messages are not just failing to close the Green Gap, but are actually cementing it by making green behavior too difficult and costly from a practical, financial, and social standpoint," according to the study.

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