Blue Shield of California adds social media-based wellness programs

04/20/2012 | InformationWeek

Blue Shield of California is adding the Daily Challenge from MeYou Health and Healthrageous to its social media-based employee wellness programs that already included Shape Up Shield. In the past three years, the company's Wellvolution initiative has seen participation hit 80%, and it has contributed to a 50% reduction in smoking, more employees engaging in regular exercise, two-thirds fewer hypertension cases and a drop in disability claims.

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