Don't go green for Earth Day, says TerraCycle VP

04/20/2012 | GreenBiz.com

Earth Day is approaching, and that means it's a lousy time for genuinely sustainable brands to launch an environmental initiative or green-marketing campaign, says TerraCycle media relations chief Albe Zakes. "With everyone and their mother doing some kind of quasi-green messaging around Earth Day, you risk [having] a truly environmentally responsible promotion ... getting lumped into consumer's green fatigue," he warns.

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