Dramas lead prime-time pack in viewing, advertising

04/20/2012 | Multichannel News

The TV ad market last year totaled $72 billion, with $14 billion spent on the five types of prime-time programming, Nielsen has found. Drama series, which made up 41% of prime-time viewing and 58% of time-shifted viewing, accounted for 35% of the ad spend. Sports accounted for 22% of prime-time viewing and 8% of time-shifting and attracted 29% of ad dollars.

View Full Article in:

Multichannel News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY