Dramas lead prime-time pack in viewing, advertising

04/20/2012 | Multichannel News

The TV ad market last year totaled $72 billion, with $14 billion spent on the five types of prime-time programming, Nielsen has found. Drama series, which made up 41% of prime-time viewing and 58% of time-shifted viewing, accounted for 35% of the ad spend. Sports accounted for 22% of prime-time viewing and 8% of time-shifting and attracted 29% of ad dollars.

View Full Article in:

Multichannel News

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY