Glaser says Mercedes brand loyalty is peaking

04/20/2012 | MediaPost Communications

Mercedes-Benz has established the highest brand loyalty in the luxury-automotive space, according to Vice President of Marketing Bernhard Glaser, interviewed here. "In the fourth quarter alone last year, we had 64% in loyalty, the highest we have ever had," Glaser says. He adds that Mercedes' conquest/defection ratio is increasing against Lexus, BMW and Audi.

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