Shazam joins with Britain's ITV for mobile ad service

04/20/2012 | Mobile Marketing Magazine

TV ads in Britain will be rendered interactive for mobile devices by Shazam under an exclusive distribution agreement with broadcaster ITV. The accord expands the service offered by Shazam for TV in the U.S., where many advertisers on "American Idol," the Super Bowl and other TV fare have had their ads enabled for mobile devices by Shazam.

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